Beetle 2012, fracasso de vendas nos USA

Publicado: janeiro 21, 2012 em Vendas/ Mercado, VW
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As vendas do novo Beetle nos Estados Unidos vão de mal a pior. Em dezembro passado o modelo emplacou pouco mais de 1500 unidades no mercado americano, um verdadeiro fracasso do modelo que foi redesenhado recentemente. Veja os números das vendas de Dezembro nos USA a seguir…

USA December 2011:

Pos Model Dec /10 Nov 2011 /10 Pos 2010
1 Ford F-Series 68,278 24% 1 584,917 11% 1 1
2 Chevrolet Silverado 47,787 12% 2 415,130 12% 2 2
3 Toyota Camry 33,506 7% 3 308,510 -6% 3 3
4 Dodge Ram P/U 26,013 12% 6 244,763 23% 7 10
5 Nissan Altima 25,976 13% 5 268,981 17% 4 7
6 Ford Escape 25,574 37% 4 254,293 33% 5 13
7 Ford Fusion 21,622 -4% 7 248,067 13% 6 8
8 Honda CR-V 21,586 -7% 9 218,373 7% 13 9
9 Toyota Corolla 21,009 -5% 10 240,259 -10% 8 5
10 Honda Civic 20,545 -27% 8 221,235 -15% 12 6
11 Chevrolet Equinox 18,195 -20% 13 193,274 29% 15 17
12 Honda Accord 17,667 -40% 14 235,625 -17% 9 4
13 Jeep Grand Cherokee 17,346 36% 15 127,744 51% 25 44
14 Hyundai Sonata 17,340 9% 11 225,961 15% 11 12
15 Toyota Prius 17,004 9% 12 136,463 -3% 21 18
16 Chevrolet Cruze 16,675 53% 16 231,732 846% 10 n/a
17 GMC Sierra 16,495 -2% 20 149,170 15% 20 20
18 VW Jetta 14,422 11% 17 177,360 44% 17 21
19 Ford Focus 14,281 12% 21 175,717 2% 18 14
20 Toyota RAV4 14,107 -19% 22 132,237 -23% 23 16
21 Ford Explorer 13,872 37% 18 135,704 124% 22 57
22 Subaru Outback 13,430 31% 43 104,405 12% 37 41
23 Ford Econoline 13,074 34% 40 116,874 8% 29 25
24 Chevrolet Malibu 13,034 13% 26 204,808 3% 14 11
25 Hyundai Elantra 13,025 -1% 19 186,361 41% 16 19
26 Nissan Rogue 12,286 19% 24 124,543 25% 26 34
27 Toyota Tacoma 12,140 11% 27 110,705 4% 34 29
28 Ford Edge 12,077 7% 28 121,702 3% 28 22
29 Dodge Caravan 11,879 -17% 51 110,862 7% 33 30
30 Toyota Highlander 11,777 4% 35 101,252 10% 40 42
31 Honda Pilot 11,641 13% 25 116,297 14% 30 31
32 Toyota Sienna 11,564 31% 38 111,429 13% 32 35
33 Lexus RX 11,508 -5% 41 82,595 -14% 49 37
34 Honda Odyssey 11,489 13% 33 107,068 -1% 36 26
35 Jeep Wrangler 11,415 39% 32 122,460 30% 27 38
36 Kia Optima 10,704 244% 30 84,590 209% 46 110
37 Kia Sorento 10,663 9% 29 130,235 19% 24 24
38 Chevrolet Impala 10,479 -8% 23 171,434 0% 19 15
39 Nissan Versa 9,939 -3% 31 99,730 0% 41 33
40 Kia Soul 9,624 51% 47 102,267 52% 39 54
41 Chrysler Town & Country 9,619 -2% 48 94,320 -16% 43 23
42 Chevrolet Traverse 9,326 -11% 44 107,131 0% 35 27
43 Mazda3 9,264 3% 46 102,417 -4% 38 28
44 Chrysler 200 9,213 new 37 87,033 new 45 n/a
45 Toyota Tundra 9,042 -10% 49 82,908 -11% 48 40
46 Nissan Sentra 8,710 -19% 39 114,991 22% 31 39
47 Subaru Forester 8,601 7% 53 76,196 -10% 53 43
48 BMW 3 Series 8,489 -16% 42 94,371 -6% 42 32
49 Chevrolet Express 8,461 31% 58 71,943 20% 55 60
50 Chevrolet Tahoe 8,430 13% 34 80,527 6% 50 47
51 Mercedes C Class 7,744 57% 36 69,314 18% 59 61
52 GMC Terrain 7,724 -17% 55 83,179 38% 47 59
53 GMC Acadia 7,355 -3% 64 79,288 16% 51 53
54 Cadillac SRX 7,324 25% 69 56,905 11% 69 67
55 Dodge Charger 7,211 227% 61 70,089 -7% 58 49
56 VW Passat 6,884 3001% 52 22,835 83% 129 n/a
57 Chevrolet Camaro 6,754 20% 60 88,249 9% 44 45
58 Subaru Impreza/WRX 6,721 58% 139 41,196 -7% 87 80
59 Ford Ranger 6,718 57% 45 70,832 28% 56 63
60 Dodge Avenger 6,216 77% 56 64,023 26% 62 68
61 Jeep Liberty 6,161 23% 59 66,684 35% 61 69
62 BMW X5 6,007 52% 72 40,547 13% 90 92
63 Chevrolet Suburban 5,930 39% 54 49,427 9% 78 77
64 Chevrolet Sonic 5,743 new 73 15,778 new n/a  –
65 Ford Taurus 5,650 0% 63 63,526 -8% 63 51
66 Nissan Frontier 5,626 49% 74 51,700 28% 75 82
67 Buick Enclave 5,555 -16% 83 58,392 5% 68 62
68 Nissan Murano 5,473 13% 66 53,626 -1% 74 65
69 Cadillac CTS 5,420 5% 85 55,042 21% 72 76
70 Infiniti G Sedan 5,399 -3% 88 43,759 5% 84 81
71 Buick LaCrosse 5,360 4% 81 58,474 -4% 67 55
72 Hyundai Accent 5,316 91% 71 55,601 7% 70 66
73 Mercedes M Class 5,313 40% 67 35,835 21% 98 100
74 Mercedes E Class 5,301 -6% 62 62,736 3% 64 56
75 Chrysler 300 5,142 242% 79 36,285 -2% 96 90
76 Honda Fit 5,138 6% 92 59,235 9% 65 64
77 Hyundai Santa Fe 5,082 -4% 50 74,391 -3% 54 46
78 Nissan Maxima 5,068 14% 65 58,737 -3% 66 58
79 Ford Mustang 5,057 -7% 84 70,438 -4% 57 50
80 BMW 5 Series 4,887 -3% 89 51,491 30% 77 85
81 Lexus ES 4,882 -11% 70 40,873 -16% 88 70
82 Dodge Durango 4,806 1231% 82 51,697 8938% 76 n/a
83 Kia Forte 4,730 -17% 77 76,294 11% 52 52
84 Dodge Journey 4,710 23% 86 55,155 14% 71 72
85 Subaru Legacy 4,625 19% 99 42,401 9% 86 86
86 Acura MDX 4,588 -22% 91 43,271 -8% 85 74
87 Toyota Yaris 4,514 32% 57 32,704 -18% 107 83
88 Hyundai Tucson 4,458 10% 78 47,232 19% 81 84
89 Jeep Patriot 4,400 -1% 80 54,647 41% 73 87
90 Toyota 4Runner 4,400 -14% 87 44,316 -5% 83 75
91 Jeep Compass 4,255 1035% 76 47,709 200% 79 n/a
92 Ford Expedition 4,212 -9% 93 40,499 8% 91 89
93 Mazda CX-9 4,206 28% 106 34,421 19% 104 102
94 GMC Yukon 3,968 2% 97 34,250 19% 105 105
95 Ford Transit Connect 3,910 39% 102 31,914 16% 108 109
96 Mini 3,730 0% n/a 40,828 -9% 89 79
97 Audi A4 3,722 6% 110 35,234 2% 101 94
98 Ford Fiesta 3,673 -29% 90 68,574 195% 60 n/a
99 Lexus IS 3,629 -4% 105 29,669 -13% 112 96
100 Kia Sportage 3,617 41% 95 47,463 99% 80 n/a
101 Acura TSX 3,546 -19% 104 30,935 -4% 111 99
102 BMW X3 3,532 316% 101 27,793 357% 116 n/a
103 Dodge Challenger 3,284 -1% 96 39,534 7% 93 91
104 Acura TL 3,283 0% 112 31,237 -8% 109 97
105 Cadillac Escalade 3,271 -14% 117 25,503 -5% 121 n/a
106 Toyota Avalon 3,230 20% 118 28,925 2% 114 106
107 GMC Yukon XL 3,172 24% 100 25,223 6% 122 n/a
108 Toyota Venza 3,137 -21% 107 38,904 -18% 94 73
109 Buick Regal 3,086 1% 122 40,144 226% 92 n/a
110 Mazda6 3,067 -10% 75 35,711 0% 99 93
111 Nissan Juke 3,028 -4% 109 35,886 315% 97 n/a
112 Chevrolet Colorado 2,970 24% 125 31,026 26% 110 n/a
113 VW Golf/Rabbit/GTI 2,743 14% 114 34,706 23% 103 107
114 Mazda CX-7 2,701 -21% 116 35,641 24% 100 104
115 Lincoln MKX 2,681 19% 124 23,395 7% 128 n/a
116 Nissan Pathfinder 2,663 8% 115 25,935 21% 120 n/a
117 Mercedes GL Class 2,578 27% 94 25,139 26% 123 n/a
118 Chevrolet Avalanche 2,546 21% 126 20,088 -2% 134 n/a
119 GMC Savana 2,530 120% n/a 17,268 24% n/a n/a
120 Hyundai Genesis 2,470 1% 103 32,998 13% 106 101
121 VW CC 2,450 -10% 131 29,502 5% 113 108
122 Lincoln MKZ 2,435 -3% 123 27,529 22% 117 n/a
123 VW Tiguan 2,403 -6% 127 25,990 24% 119 n/a
124 Nissan Titan 2,386 9% 121 21,994 -6% 131 n/a
125 Mercedes GLK Class 2,346 39% 111 24,310 16% 126 n/a
126 Audi Q5 2,337 -5% 113 24,908 6% 124 n/a
127 Fiat 500 2,325 new 135 19,769 new 135  –
128 Lexus CT 2,259 new 130 14,381 new n/a  –
129 Ford Flex 2,253 -1% 119 27,428 -20% 118 95
130 Hyundai Veloster 2,188 new 108 9,284 new n/a  –
131 Kia Rio 2,155 128% 120 20,111 -18% 133 n/a
132 Dodge Nitro 1,989 -19% 132 24,434 8% 125 n/a
133 Chevrolet Captiva Sport 1,983 new 98 7,038 new n/a  –
134 Mini Countryman 1,981 244% n/a 16,683 2801% n/a n/a
135 Nissan Xterra 1,977 7% 134 18,221 -11% n/a n/a
136 Nissan Armada 1,957 -13% 129 18,331 -5% n/a n/a
137 Volvo S60 1,951 390% 128 21,282 1381% 132 n/a
138 Kia Sedona 1,865 12% 140 24,047 10% 127 n/a
139 Audi A6 1,855 124% n/a 11,124 28% n/a n/a
140 Range Rover Sport 1,821 26% 137 15,333 24% n/a n/a
141 Infiniti QX56 1,735 8% 138 13,428 13% n/a n/a
142 Mercedes Sprinter 1,595 16% 149 16,577 94% n/a n/a
143 Scion tC 1,587 0% 136 22,433 48% 130 n/a
144 Acura RDX 1,576 2% 141 15,196 1% n/a n/a
145 Mitsubishi Outlander Sport 1,534 58% 147 16,443 58% n/a n/a
146 VW Beetle 1,530 505% 133 6,468 -61% n/a n/a
147 Chevrolet Volt 1,529 369% 146 7,671 2253% n/a n/a
148 Scion xB 1,444 -6% 145 17,017 -16% n/a n/a
149 Dodge Caliber 1,417 -41% 144 35,049 -22% 102 78
150 Honda Crosstour 1,295 -52% 148 17,974 -38% n/a 103

Source: The Wall Street Jornal, Manufacturers

 

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